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Match-day content
Build-up, live updates and post-match reaction, shot at the ground by our own team.
05 / Marketing
More than aresults post.
Match-day content, sponsor visibility and season-long channel management for clubs and franchises that want their social feed to do actual work.
Sponsors are watching the feed, not the scoreboard
Most club accounts post a scorecard on Sunday night and go quiet. That is a missed opportunity in both directions — supporters get nothing to follow, and sponsors get nothing to justify next season's cheque.
We run the channel across the whole week: build-up before the fixture, live content during it, the result and the reaction after, and the off-week stories that keep people around between games.
Because we are usually at the ground anyway, the content is shot properly rather than scraped from someone's phone in the stands.
Included
What season-long management covers
Built around your fixture list, not a generic content calendar.
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Sponsor visibility
Placement built into the content plan, with a reportable record of what ran and where.
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Channel management
Posting, captions, community replies and the off-week content that holds an audience.
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Player features
Profiles, milestone posts and the human stories that outperform scorecards every time.
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Highlight cutdowns
Short-form edits sized for Instagram, TikTok and YouTube Shorts, out fast enough to matter.
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Reporting
What reached whom, what worked, and what your sponsors got — in a format you can forward.
Process
How the season runs
Five stages, one point of contact throughout.
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01
Audit
We look at what the channel is doing now and where the gaps are.
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Plan
A content plan mapped to your fixture list and your sponsor obligations.
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Shoot
Our team covers match days and captures the off-week material at the same time.
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Publish
Posted on schedule, with community management through the week.
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Report
Monthly numbers plus a sponsor-facing summary you can send on.
Questions
Before you ask
The things people want to know before they get in touch.
Do you need access to our accounts?
Yes, as a collaborator or admin. We never ask for a password — access is granted through the platform's own tools and can be revoked by you at any time.
Can you work with our existing photographer?
Yes. If you already have someone shooting, we build the content plan around their output and fill only the gaps.
Which platforms do you cover?
Instagram, Facebook, TikTok and YouTube as standard. LinkedIn as well where a franchise has a corporate audience worth reaching.
Is this available for a single tournament?
Yes, though season-long work compounds. A one-off event gets coverage; a season gets an audience.
Want the feed working next season?
Send us your channel and your fixture list. We will tell you honestly what is worth doing.
Also from Top-Knock
Other things we run
Most clients start with one service and end up using three.